As you are successfully building your list, a few pressing issues will begin to surface. The most prominent of these, is when to send a sales email.
A lot of people who are new to building a list will often sabotage their list due to temptation. They see the potential to make big money and they rush in with their blinders on spamming their email list full of various affiliate links, promotions and offers. This instantly reduces credibility.
The ability to put yourself in the shoes of prospective buyers is the key to using your list successfully. How many times do you receive spam email providing you with an offer to the next best thing, from someone you have never heard of, or know very little? Most people would say relatively often. Now how many times do you even open those emails? Even the ones that you faintly recall signing up to? Again, my research into this study reveals that most people don’t. Now out of the people who are left, how many do you suppose actually go to those emails littered with affiliate links and make a purchase…? The answer is almost zero.
To build your list successfully and then use it for financial purposes, you need one crucial thing…TRUST. Your prospective leads need to trust you and what you offer. So if after they join your list, they are sent a million emails offering an array of products, chances are, you will instantly lose credibility.
To determine when the right time to send a sales email, you need to first establish what time of market you are in and what it is that the customer expects. For eg. If you are a well known Brand selling a physical product, chances are, your opt in list is not expecting a lot of information, but rather specials and promotions. On this note, it is perfectly reasonable to send sales letters as rust in your brand has already been established.
One big think that people will usually sign up to, is free information in their desired niche. This can include, e-books, newsletters, secret reports etc. When they sign up, they are showing an interest in knowing this information, so they are the sort of prospects that will need more information related emails, prior to sales emails. The best way to go about this is present them with a problem commonly associated with this niche and offer ways that they can attempt to go around these problems. As they build your trust in you, they will expect your help and respect your advice. This is where you can then begin offering the “solutions” to the problem, by means of a product or service that you offer, hence, the sales email.
Each niche is different, so do some research. See what your competitors are doing, namely the successful ones. Email often enough to build trust and to get your name out there as a respected knowledge source, but not too often that your targeted leads begin to unsubscribe.
Then re asses how your list is responding to you. Start presenting problems as their trust in you builds and then start providing solutions as they will come to expect for you.
Email lists are full of potential but do take quite a bit of trial an error to perfect. Take your time and let your prospects determine how and when you send your sales emails.
